Labelling requirements under the European AI Regulation (EU AI Act)
AI labelling – The transparency requirement From 2 August 2026, Article 50 of the EU AI Act will come into force: anyone using chatbots, AI-generated images or voicebots on their website must now clearly label them. What was long considered good practice is now a legal obligation – and breaches are subject to hefty fines. We’ll show you in practical terms what matters, where exceptions apply and how you can make your website legally compliant with a manageable amount of effort. After all, transparency not only reduces risk but also strengthens your customers’ trust.
